Your Keystrokes Are Limited, Here's How You Preserve Them

Preserve your keystrokes. They’re limited.

That’s a piece of advice I learned from one of Scott Hanslman’s talks about productivity.

This isn’t an invitation to write less or write shorter content. It’s an invitation to make private knowledge public.

Often valuable knowledge and lessons die in email threads or Slack channels. Apart from the original recipients, nobody else can read them. That’s how you “waste” your keystrokes.

Make those private email threads or Slack messages public by turning them into wiki entries, tutorials, or blog posts. That’s how you preserve your keystrokes.

I’m answering almost all my questions in public to preserve my keystrokes.

The other day, a subscriber replied to one of my emails with a question about writing. I replied and then turned that reply into a post.

Another day, a reader contacted me after going through my takeaways from Ultralearning. And again, I expanded my reply into a separate post.

Don’t let knowledge die in private channels. Preserve your keystrokes and share a link to a public writing instead.

This Is the Real Reason Why Coders (and Everyone Else) Should Write

Don’t write to attract recruiters or create a brand.

Sure. Those are benefits of writing online. When we write online, good and unexpected things happen.

By writing online, we gain followers, build a brand, attract opportunities, and skip hiring lines.

By luck or accident, I made my first internet money writing, because I showed some of my posts.

But the real reason to write online is:

Clear thinking.

Write to think clearly. Write to formulate your ideas coherently, with no fluff.

Before you write, you have to put your thoughts in order. You need a message. You need structure. You need a reader persona.

That’s more valuable than recruiters knocking at your door with “life-changing opportunities for well-known companies in the tech sector.”

Writing is the most valuable and transferable skill you can learn.

From Now On Here's How I'm Answering: What Stocks Should I Buy?

“What companies should I buy in my brokerage account?”

That was a question that popped up in a Whatsapp group with some of my ex-coworkers and colleagues. In fact, it was not the first time that question popped up. From the same person.

Here’s what I answered:

“If you don’t want to be a full-time investor, go with a broad market index fund. If you don’t know which one, pick any that tracks the S&P500, like VOO or SPY.”

But I was wrong.

Not that my answer was wrong. I’m not a money expert. But I’ve read some money books and changed my mind about money. I realized that the question itself shows something more: not doing the homework and outsourcing thinking to somebody else.

It’s like asking: “Do you know anyone I should marry?”

You’re completely at the good intentions of the other person. He should guess the traits you’re looking for in a partner and go through all his relatives, friends, and acquaintances to see if there’s anyone with those traits. He misses lots of things to answer that question.

I’m not answering, “what companies I should buy in ?" anymore.

The right answer is:

  1. Don’t ask your poor friends for money advice. The most expensive advice is the one you get for free.
  2. If you don’t know what to invest in, start investing in yourself, so you can decide on your own where to put your money.
  3. Never let somebody else tell you what to do with your own money.

The only thing I can share is: “Here is what I do with my money…”

“Ask the jeweler for jewelry advice.” — The Richest Man in Babylon

That’s how I’m answering that question in the future.

LinkedIn Shouldn't Have a Desperate Frame and You Shouldn't Look That Needy

Hiring in 2024 has been slow.

I know! I was “let go” in February and tried to find a job for a couple of months until I gave up and decided to jump solo.

AI, high interest rates, or anything else have changed the job market. There aren’t as many open applications as years before. And the few ones opened get flooded with applications. Pure radio silence after you apply.

Before, you only needed the right keywords in your LinkedIn headline to get recruiters offering you “life-changing opportunities.” I cringe while typing those words and remembering all those messages.

Those days seem to be gone.

The other day the LinkedIn algorithm showed me a post of a young designer showing her profile picture around a ribbon that said “Desperate.” It was her idea to complement the “Hiring” and “Open to work” ribbons or photo frames or whatever LinkedIn called them.

(If you wrote that post, I totally understand. I did the same thing in a different way a couple of months ago.)

It’s desperate seeing a bank account going to zero and having bills to pay.

Writing “I’m desperate and need money. Please give me a job” in a LinkedIn post is the equivalent of wearing dirty clothes, growing a beer, and extend your hand in the middle of a busy street.

Nobody is going to give you a job for being desperate and looking needy. Other LinkedIn users aren’t going to take money out of their pockets to help you either.

Instead of giving companies and hiring managers homework and looking desperate and needy, turn around the equation and give away ideas.

For the young designer with the “Desperate” ribbon idea:

  • Find 10 companies you’d like to work with
  • Create a brand redesign for each company. Show how you’d change colors, fonts, and logo. Do it like you’re being paid for it.
  • For each redesign, publish a post showing your redesign and tag the company and the head of the creative team (or a hiring manager or the head of the team that hires designers inside a company)

Even if the companies you’re redesigning don’t reply, others will see your work and skills in action. You don’t have to say “Trust me, I design.” You’re showing your work instead.

After being laid off, I sent my CV to as many places as I could find that needed a code monkey. Even I applied to a FAANG when I rejected that idea early in my career.

Eventually, I got a reply. And after the first contact and a signed agreement, the head of the company told me: “I don’t know where to put you.” I was waiting for the company to close a new client. In the meantime, I gave them homework.

I knocked at their doors and said “Please give me work. I do anything.” That was the implicit message I sent when I filled out an application from in their company page and sent my CV.

I should have knocked at their doors with 10 ideas, like I recently learned from James Altucher.

A professional never begs. And, no. LinkedIn shouldn’t have a “Desperate” ribbon.

Want to Be More Creative and Change Your Life? James Altucher Shows You How

Write 10 ideas every day. About anything.

That’s it! Thanks for reading. Don’t forget to like and subscribe…Still here? Now, seriously…

If you don’t know James Altucher’s work: he’s an American investor and author. He sold one of his first businesses for millions and lost everything. Not once, but a couple of times.

In his darkest moments, about to end his life so his family could claim his $4M life insurance, he bought cheap waiter’s pads and started to write ideas to change his life and make money.

In his blog posts, podcast interviews, and TED talks, he recommends the same habit: become an idea machine by writing 10 ideas a day.

You don’t need to come up with 10 brilliant ideas. You just need to come up with 10 ideas. You need to build your idea muscle. Yes, your idea muscle atrophies like any other muscle if you don’t use it.

If you don’t know how to start, write 10 areas you want to write 10 ideas about.

Write 10 ideas to:

  1. Get a pay raise
  2. Get a promotion
  3. Find a better job
  4. Make extra income
  5. Expand your network
  6. Ease your boss’s job
  7. Land your next client
  8. Help your best client
  9. Grow your online presence
  10. Improve your team’s processes

After following this habit for weeks, out of those hundreds of ideas, one will be a decent one. Then, write 10 ideas to execute that idea.

Write ideas for others too and give them without expecting anything in return.

Months later after starting to write and give ideas to others, James was flying to visit companies and discuss the ideas he gave for free.

After learning about becoming an idea machine, I gave 10 ideas on a LinkedIn comment to a coding non-profit running out of cash. I also DMed the CEO of a SaaS to give him my ideas for his landing page and product documentation. I’m still waiting for my free plane tickets to discuss my ideas though.

If you want to change your life, start writing 10 ideas every day and become an idea machine.