05 Feb 2025 #writing
One of my posts recently went viral on dev.to.
It was the one about why we shouldn’t try to test private methods. And here’s the dev.to version.
When I say “viral,” I mean viral by my standards. It received +30 reactions, +30 comments, and +5K views. That was after two days of posting. Two days. It probably got syndicated or reshared somewhere else.
It’s not that impressive for tech influencers with a larger follower count. But it is for me.
Since I don’t want this to be a “see how cool I am” kind of post, here are 5 lessons I learned that I’d like to pass on to new bloggers:
1. You can’t predict your next hit
No matter how hard you try, you can’t predict which post will go “viral.”
Often the posts you write to mark the calendar are the ones that get some traction, not the ones you spend time crafting. This one was one of those. I wrote it to mark the calendar as part of my 100-daily-posts challenge I started in November 2024.
Since you can’t predict your hits, keep writing, even if you think nobody is reading.
2. Go with social blogs to get more traction
I wrote that post originally here on my blog in November 2024. Since then, it only got less than 10 views.
But it went viral when I reposted it on dev.to. It was sitting on my blog behind search engines. I had to wait for search engine bots to crawl, index, and rank my post. And that could take weeks or months.
On social blogs, like dev.to or Medium, there’s already an audience and a discoverability feature. Old-fashioned blogs don’t have that. That’s the problem with blogs.
If you’re new to blogging or struggling to keep writing, don’t start on your own blog. Go with a social blog. If you don’t know where to start, try with dev.to.
3. Always promote something at the end of your posts
These days, I have learned from Spain’s top copywriter, that an email should be like a radio show.
A radio show has a bit of education, a bit of entertainment, and a promotion. And a post should be the same.
Promote something at the end of your posts: your ebooks, newsletter, or courses. I got 7 downloads of my ebook Unit Testing 101: From Zero to Your First Tests on my Gumroad page thanks to that post.
Promote something that aligns with the content of your posts. Share something of value, not just simply asking for a coffee.
If you don’t have an ebook or something, promote other posts. If Netflix does the same at the end of a movie or show, we can do the same.
4. Remember the 30/30/30 rule
My post got more than 30 comments.
Some people jumped to support my idea. Others jumped to offer interesting alternatives. Others simply said I wasn’t answering anything. Others went on a tangent talking about 3D rendering with JavaScript. Somebody else jumped to promote a jewelry business or something. Whaaaat! Yes, a jewelry business on a coding platform. Whatever.
No matter who you are or what you do, 30% will love it, 30% will hate it, and 30% won’t even care.
5. Answer questions in public
I didn’t come up with the subject of that post myself. I stole it.
One day I was wasting my time on Reddit, probably waiting on a line or something, and I found that question. I realized I could answer it and I did so.
It was a genuine question someone asked. Someone else will probably google the same question. And answering it was good in SEO terms for my blog. And that’s one of the tricks you can use to double your post count.
04 Feb 2025 #career
These days, I got a question from Venkata on LinkedIn. Here’s an edited version of that question:
I need your guidance on how to turn my skills into an opportunity to earn income by solving a real world problem or project.
Here’s my answer. Of course, this is free Internet advice. Take it with a pinch of salt.
I won’t tell you what to do. Let alone do I have a step-by-step formula. I’m telling you what I did and what I’d do if I had to start again.
I’m assuming you’re a new graduate from university or a bootcamp with a few years of flight time.
1. Take a tour of the corporate world
As crazy as it might sound, take a corporate job in a company in your city. Even if it’s at a boring non-tech company without a big name.
A boring job in a non-tech company is not the dream destination. I know. When we all start, we dream about joining the next rising startup or a FAANG. But you don’t have to stay in the corporate world forever.
In a corporate job:
- You can get some training and learning opportunities.
- You will learn to work with legacy codebases.
- You can make mistakes on somebody else’s business with almost no consequences.
My first coding job was at a boring non-tech company. I had to learn about coding, deal with bosses and coworkers, and survive office politics. You won’t learn that at a university or a bootcamp.
If you choose this route, don’t try sending CVs like crazy to anywhere and everywhere. Use your network and try to skip hiring lines.
Don’t stay too long at a corporate job. Your skills will get rusty. Stay long enough to increase your hours of flight time before jumping somewhere else.
2. Get good at one skill and join a high-paying market
Once you have enough hours of flight time:
- Get good at one skill: frontend development with React, backend development with .NET, or whatever skill you can put time and effort into learning.
- Get good at a foreign language: Good enough to work professionally in that language.
- Join a software agency and work for high-paying markets like North America or Europe: You can take advantage of currency strength between countries.
Based on your country of residence, you can make good money with this route compared to local markets.
3. Going on your own
Points #1 and #2 were like getting someone to feed you. This is like hunting on your own.
Find small businesses in your city and see how you can help them with automation. You’d be surprised how many small businesses and mom-and-pop shops run their daily operations with pen-and-paper or Excel.
If you choose this route, you can’t tell clients “I write HTML, CSS, and JavaScript. I care about Clean Code and I’m not a coder, but a craftsman.”
Sure, those are nice-to-haves. But that’s the lingo you and I understand. Small businesses don’t care about those things. They care about what you can do for them and their business.
You have to sell yourself in terms that your clients can understand. “I can help you implement a system that will cut in half the time it takes you to deliver your restaurant orders. Your clients will receive their food while it’s still warm.”
And don’t even think of writing code from scratch. Go with no-code solutions or easier ways for you to implement. Even installing existing software and training small companies on how to use them.
I’ve done #1 and #2. And if I had to start again, I’d try something like #3. Good luck!
Starting out or already on the coding journey? Join my free 7-day email course to refactor your software engineering career now–I distill 10+ years of career lessons into 7 short emails.
03 Feb 2025 #career
Last year, I sent out over a dozen of CVs and cold emails within a month.
I was laid off. I went into panic mode. I applied to many companies. Anything with the word “coding” or “software engineering” in the job description. I even applied to a FAANG though I rejected that idea years ago.
But I just got radio silence.
2024 was a tough market. I know because I wasn’t the only one going through layoffs. The entire industry was. I even talked to an ex-coworker and he told me he had sent one hundred applications. I don’t know if he meant literally 100 applications or not. But I wouldn’t be surprised. He only got two or three positive responses.
Today I found a reflection on dev.to from a junior developer.
Last year, she finished a coding bootcamp or something and started to look for jobs. Oh boy! It must have been tougher for her. After the bat-soup and 2023, it seems nobody is hiring junior engineers anymore. And she tried the CV route.
CVs are dead. They’re so last century.
And sending lots of CVs won’t land you a job. Otherwise, someone with a printing business will find tons of jobs just by printing and mailing CVs. Well, sending CVs is a numbers game. Maybe out of 100 applications, you’ll get 2-3% of responses back if you’re lucky. Who knows!
Instead of CVs, I’d try an indirect approach to look for jobs:
- Follow on LinkedIn, companies you’d like to work for and people (especially hiring managers) who work there.
- Start genuine conversations. Ask how working there is and ask for referral programs.
- If you use the company’s product, show up with ideas to improve the product. Or the company website or social media presence. Don’t simply send your CV with an “I do anything coding-related for money” attitude. That’s what I did with obviously poor results. And don’t appear desperate either.
- Go through your network, asking if anyone knows someone working at a place where you could fit. Repeat steps 1 to 3. Or ask for an introduction.
I found my first job because I knew someone who knew someone at a company looking for coders. An introduction skipped the hiring line. And after being fired from that job, I found my next one through my network. I knew someone who knew someone.
If you’re standing in a hiring line or if your CV is on a pile physically or virtually, you’re already screwed. Don’t wait in hiring lines. Look for indirect ways to open doors and skip the lines.
Starting out or already on the coding journey? Join my free 7-day email course to refactor your software engineering career now–I distill 10+ years of career lessons into 7 short emails.
02 Feb 2025 #misc
You don’t know where you will find him next. In a bathtub, a garage, an exotic beach in Mexico, somewhere in Iceland, or his office.
In every Office Hour, Brent shows a small glimpse of his personality and life.
I started to follow him for SQL Server advice. He’s maybe the SQL Server expert. In fact, I took his courses. But I ended up showing up to his Office Hours for career and consulting advice.
After watching Brent’s YouTube live sessions, here are 10 lessons I learned from him:
#1. Stand next to expensive things. Each SQL Server license costs around ~5k per core. Anything Brent charges for his consulting services is way cheaper than the licensing costs of an average server. Stand next to expensive things to charge premium rates.
#2. When planning your next workshop or course, start by writing the takeaway slide first. Then, create the rest of the content around that.
#3. If you ask “when is it time to leave my job?,” then it’s already time. If you wait for a layoff to look for a new job, it’s too late. The best time is when you don’t need a job
#4. If you’re planning to start consulting, start blogging and presenting months and years before to build your reputation. And always finish your presentations by saying “If you need more help, feel free to contact me.”
#5. Work on the smallest change that brings the most impact. This is something I learned from his Mastering courses. Often, we start to turn knobs and push buttons to make our SQL Server faster, without making any noticeable impact. The same applies to work outside the database work.
#6. Take a photo of you in your current work environment. That’s a future reminder of where you were and what brought you to where you are now.
#7. People follow you by who you are. Ok, Brent is opinionated and doesn’t restrict himself from roasting people in his YouTube live sessions. That’s one of the reasons people (and I) follow him. Authenticity.
#8. Impostor syndrome never goes away. The other day, I asked him how to deal with impostor syndrome. And hearing one of the top SQL Server experts saying he still feels like an impostor when working with clients was relieving. We’re all constantly learning and improving.
#9. You don’t have to be THE expert, you just need to know a bit more than the person you’re helping. This goes hand in hand with #8. It takes yeaaars to be the #1 in the world at anything, if you ever reach that point. But you don’t have to wait to be the #1 to start helping others and start making money.
#10. Build a brand so powerful that clients line up. Chances are that if you google anything related to SQL Server, Brent’s website will pop up. You’ll find him in YouTube, Twitch, and maybe TikTok. At this point, he doesn’t need to chase clients. He has a strong online presence. And it takes years to build one.
In my hometown, there’s a saying: build a reputation, then go to bed. Brent did that.
To learn how to make your SQL Server go faster with Brent—and support this blog—buy the Fundamentals Bundle here and the Fundamentals + Mastering Bundle here. I can’t recommend Brent’s courses enough. Learn from a real expert, with real queries.
01 Feb 2025 #misc
Money means different things for different people.
For some people, money is:
- A skill to master
- A symbol of status
- A ticket to freedom
- An exchange of value
- A game with levels to conquer
- What we trade in exchange for time
- A story we’ve been telling as a society
- A differentiator between classes
- A multiplier of our values
- A mindset to practice
- A social convention
- The root of all evil
But, these days, watching Devon Eriksen, an engineer turned fiction writer, in an interview on YouTube, I learned a new definition of money.
He said:
“Money is a measure of f*cks given.”
If you want more money you have to make people give a f-ck about you. And if you say you don’t want money, you’re saying you don’t want people to give a f-ck about you.
Devon’s analogy dates back to our time as hunters and gatherers, when there was no concept of money as we know it today.
In those days, if you were a hunter, you cared (or gave a f-ck to follow the analogy) about the guy who polished rocks to make spears. And you two exchanged money in the form of products and value. Spears for meat or anything else. Caring meant exchange and exchange meant money.
Today we don’t trade goods or services, we have pieces of paper and figures on a screen. Create something people care about and let money roll in.