The success metric was 1 organic sale.
By that definition, the experiment was a success.
I announced it on Friday Links and it made 1 direct sale on Gumroad.
Then I gave away some copies and it got its first Amazon review.
To keep the experiment going, I tried two promotion strategies:
The day of the mention, my book got 19 sales on Amazon and 9 the next day.
It went from #165 to hitting #1 in Personal Transformation & Spirituality.
10 Surprisingly Simple Ideas hitting #1 on Amazon
The sales spike lasted 2 days, then the #1 spot disappeared.
By week’s end, the book ranked #44 in One-Hour Health, Fitness & Dieting Short Reads.
Still on the first page.
Overall, the RobinReads mention brought 33 sales that week.
One was refunded—hopefully not because of a typo.
To cap my budget, I limited each ad to $5, paying per click.
Not much, but it was enough to test the ad copy and to learn about book ads.
Here are the stats of the ads I tried:
10 Surprisingly Simple Ideas BookBub ads
Over 22,000 people saw my book cover in one day. Wow!
The ad on April 23rd had the best clicking rate.
It drove 4 clicks and 3 book sales.
But there was a catch with the experiment:
Book promotion sites expect discounted prices.
Despite 38 sales in total, pricing at $0.99 wasn’t profitable.
This time, I read Dan Brown’s Angels and Demons through writer’s eyes.
Here’s how he writes flashbacks:
#1. A situation, character, or object triggers a memory that takes you to the past.
“Langdon wanted to say something to her, offer his sympathy. He too had once felt the abrupt hollowness of unexpectedly losing a parent. He remembered the funeral mostly, rainy and gray…“
#2. A sound, character, or external element takes you to the present.
After describing Langdon’s father funeral,…“The ping of an elevator pulled Langdon back to the present.”
That’s exactly how we daydream or time travel: a snap or tap on the shoulder takes us back.
The right time to do something is when you don’t feel like doing it.
If you don’t feel like going to the gym, that’s when you should go.
Don’t feel like getting out of bed? That’s when you should count up to 3 and get up.
Don’t feel like writing? That’s when you should do it.
Today I didn’t feel like writing my daily post.
To spice things up, I challenged myself to write this draft without looking at the text.
I opened LibreOffice Writer, set the font to white, and wrote blindly.