10 Words (or Phrases) to Ban In Any Piece of Copy

07 Sep 2026 #misc

It was a joke, but it made me update the sales page of my books.

Yesterday I found this sarcastic LinkedIn post, listing the laws for a new world order.

One of them was to ban the word “Discover” from any piece of copy. It made me list my 10 words or phrases to ban too—as a creative constraint:

1. Level up
2. Discover
3. Skyrocket
4. Delve into
5. Here’s the thing…
6. Are you ready to…?
7. In this day and age…
8. Let me tell you something…
9. Take $something to the next level…
10. In the fast-paced/fast-moving world of…

Which one would you ban too?