4 Fresh Ideas On Monetization and Marketing from Last Week

22 Mar 2026 #misc

Yesterday, I shared 5 Ideas on growth and money. To build on that, here are 4 fresh ideas about content creation, monetization, and networking from last week:

#1. Run a $1/month club

Monetizing your content doesn’t have to be complicated.

If sales make you nervous, offer a simple $1/month membership. No fancy tiers. No paywalls. Just $1. Manuel Moreale made the concept popular. Now there’s a club of $1/month creators. That doesn’t sound that bad at all. Maybe I’ll join the club.

#2. Follow ROOTS

I follow POSSE, aka using your website as your content hub.

But last week I learned about ROOTS, Return Old Online Things to your own Site.

If you’ve guest posted or collaborated, archive those posts on your site. I have at least 4 or 5 posts that I could “root.”

#3. A 90-day note

Losing my job has taught me the value of networking. Most job applications hide behind phone calls and recommendations.

If you wait until you lose your job to network, it’s too late. Why not keep in touch with colleagues and friends with a quarterly email? It’s like catching up at a party, but via email.

Jason Shen, a business coach, started sending that email years ago. He calls them a 90-day note.

#4. Write 52 PS to promote your books

You can’t write a book and expect endless sales. That rarely happens.

Like any other product, your book requires promotion. But you don’t need podcast tours, TV appearances, or expensive agencies.

You can write more books to promote your earlier ones. Or, as Chris Stanley suggests, you can include 52 PS in your content, promoting your book. This reminds me of Mark Thompson’s Next Step strategy.