Forget the Hit Book. Write a Series

02 Feb 2026 #bookwriting

“Is there a next part? Are you covering the next stage after being a good coder?” a friend texted me.

He finished Street-Smart Coding, my first book, and was eager for more. A reminder of a marketing lesson I had forgotten.

The best way to promote your book is by writing another one.

I first heard this surprising strategy on James Altucher’s podcast.

Nicolas Cole, author of The Art and Business of Online Writing, teaches the same strategy.

On his YouTube channel, he advises building a portfolio of books instead of chasing one big launch. When readers finish and enjoy your book, they want more. One single title after a big launch doesn’t meet that need.

That’s what happened to my friend after reading my book. And that’s more encouragement to work on the next one.