4 Fresh Insights That Changed How I Think About Writing Books

22 Jul 2025 #writing

#1. A hit book creates demand for more books. After Atomic Habits, there was an audience interested in habit creation. Then, more books about the same topic came out. A hit book isn’t necessarily competence. It’s signal market interest.

#2. You can plagiarize yourself. I’ve heard this on James Altucher’s podcast. It means we can remix our own ideas. For example, a good post can become part of a book chapter.

#3. A book’s job is to tell stories. Another lesson from James Altucher’s podcast. Stories are the best way to make a message memorable.

#4. A book lives forever. It doesn’t need to be a best-seller at launch. It can succeed anytime.