5 Ideas to Write Headlines That Make Readers Stop Scrolling

Headlines and opening lines get you 80% of the results.

Because, based on Small Brevity, readers spend 17ms deciding if they keep reading or move on. So no matter how helpful your content is, nobody will click it if you write a poor headline.

Want to gain readers? Master your headlines with these ideas:

  1. Study your favorite YouTuber’s titles.
  2. Follow this 3-step formula.
  3. Use one of these emotions: fear, curiosity, desire.
  4. Follow title-driven creation: Headline first, content comes second.
  5. Rewrite the headlines of posts you read.

When you write online, you’re really in the business of writing headlines. Online writing is headline writing. No headline = no readers.